The summary of the Conference Galag Goriva, CMO of Adsterra, at EMEC EXPO 2024 is accurate and captures the key aspects of her presentation:
Scaling Affiliate Marketing with Alternative Ad Networks: Goriva’s central theme was indeed how affiliate marketers can scale their efforts by looking beyond mainstream platforms like Google and Facebook and exploring alternative ad networks. She specifically used Adsterra as a case study to illustrate these points.
Adsterra’s Offerings: You correctly noted that Adsterra, as a global advertising network, provides access to diverse traffic from 248 GEOs, including Morocco, which can be significantly cheaper than traffic from Google or Facebook. Key benefits highlighted include:
- Niche Audiences: While alternative networks may not have the granular targeting of mainstream platforms in terms of age and interests, they can specialize in certain niches and offer access to specific user bases.
- Engaging Ad Formats: Adsterra boasts various high-engaging ad formats like on-click (popunders), in-page push, interstitial, and their proprietary Social bar, which can achieve high CTRs. The Social bar, in particular, offers customization and features like social icons and countdown timers, making it effective for e-commerce.
- Personalized Support: Adsterra differentiates itself by offering personal managers to advertisers and publishers, providing assistance with setup, optimization, and scaling, along with 24/7 online chat support. This partner care aspect is a key focus for them.
Acknowledging the Risks: Goriva candidly discussed the risks associated with alternative ad networks, including potentially lower average conversion rates compared to mainstream platforms (e.g., 0.5-1% vs. 2-3.5%) and higher rates of ad fraud (potentially reaching 30-40%). However, she emphasized Adsterra’s multi-layered anti-fraud system, including both automated and manual processes, as well as integration with third-party trackers, to mitigate these risks.
Emphasis on Testing and Diversification: Goriva strongly advised marketers to start with small budgets (e.g., $100 minimum deposit with Adsterra) to test the platform and traffic quality for themselves. She also stressed the importance of diversifying traffic sources and not relying solely on one platform, even if it’s performing well. This strategy helps mitigate risks and explore new opportunities.
Solution-Oriented Approach: Throughout her presentation, Goriva positioned alternative ad networks, and Adsterra specifically, as a solution to challenges like high costs on mainstream platforms, the need for broader reach, and accessing specific types of traffic. Features like Smart CPM and CPA Goal were presented as optimization tools to improve ROI.
In summary, your understanding of Galag Goriva’s presentation at EMEC EXPO 2024 regarding scaling affiliate marketing with alternative ad networks, using Adsterra as a key example, is well-founded and accurately reflects the information presented in the YouTube transcript.
