Content is king, they say. But what kind of content? And how do you make it actually work for affiliate marketing? It’s not just about throwing up a blog post and hoping someone clicks, is it?
Think about it: what are people really looking for? They want answers, solutions, and maybe a little entertainment. So, what story are you telling? Are you just pushing products, or are you actually helping people solve problems?
Let’s get real. Are you doing your keyword research? Are you figuring out what people are actually searching for? And are you creating content that matches their intent? Reviews, comparisons, tutorials – they all tell a story, right? But is it a story people want to hear?
And what about the format? Are you just writing blog posts? What about videos? Podcasts? Infographics? People consume content in different ways, so why not give them options?
And once you’ve created this amazing content, what then? Are you just letting it sit there? You’ve got to promote it, right? SEO, social media, email – it’s all part of the story.
So, what’s your content strategy? Are you just winging it, or are you telling a story that people can’t resist?
